The Calaveras Winegrape Alliance has been working with Sandra Hess and DTC Wine Workshops for approximately three years. DTC Wine Workshops founder, Sandra Hess, is a direct to consumer sales strategist and customer engagement specialist who speaks at industry events Nationally and … The buzz around them has been, in any case, undeniable and wide-ranging, from “fantastic experience” to “definitely needs work.”. I have received so many “take aways” from all of the sessions that we will be implementing here at Brassfield. Bay Area, and also launched an online training division in August According to Sandra Hess , founder of DTC Wine Workshops make content that transfixes the modern day wine consumer, who is already deluged and confused with choice, from over 9000 wine brands. all terms and conditions in this Agreement. I felt really good about my ROI on our work together. or directory listings which often include advertising “I HIGHLY recommend these workshops. “Sandra was a key partner for us through our Vin65 integration. The common thread that ensures interest is that the engagement has longevity and continuity. A recognized subject matter expert in DTC Wine Sales, Sandra has Looking forward to our next class.”. engagement specialist supporting winey teams throughout the US, Cheers, Kelly Murray Wine Club Manager at Cuvaison Estate Wines October 21, 2019, Brassfield Estate Winery, Clearlake Oaks CA, Luxury Marketing Council of San Francsico, The Culinary Institute of America, Napa CA, Calaveras Winegrape Alliance, Calaveras County CA, Get latest DTC Wine Sales News & Event invitations, to improving overall channel engagement. Sandra is a regular guest presenter on DTC wine sales and marketing fundamentals at Fresno State University wine business program and mentors college students studying wine business. Click here for additional information, Safe Credit Union Convention Center We reached a crossroads where our sales techniques weren’t meshing with the increased business and needed help refreshing our team training. Sandra publishes a DTC wine case study series and a DTC wine sales blog at: http://dtcwineworkshops.com/blog. It was great to see the audience glued to your presentation. Your workshops and DTC wine case studies are such a great way to get insight. Sandra Hess is a wine consumer engagement & direct sales strategist supporting winery teams throughout the US, Canada and Australia. This […], May 11, 2020 – San Francisco Bay Area Wine Industry Business Leader, Winery Membership Specialist & Communication Strategist We are thrilled to welcome Matt Wood to the DTC Consultant Network – a group of wine industry specialists serving winery teams across the US, Canada and Australia since 2013. Sandra’s presentations reflect both research and practical experience, and she follows up promptly on individual issues. She’s noticed that, recently, some virtual tastings have been “just a conversation that’s being had, with wine.” Rather than coming across as a sales pitch, the tastings simply feature winery personnel being honest and intimate with their loyalists about what’s going on right now. Sandra worked with a few of our local wineries individually and provided exceptional education in regards to building their brand, increasing sales and streamlining their efficiency. May 26, 2020 – Sandra Hess, founder of DTC Wine Workshops We have helped about 400 winery teams get setup with Virtual Winery Experiences since mid-March. My writing and photographs have appeared. July 8, 2020 – Wine Industry Advisor and DTC Wine Workshops joined forces to provide wine industry members with a first of its kind, “Virtual […], Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist Shares Top Tips June 10, 2020 – San Francisco Bay Area After nearly three months of Shelter in Place for many, tasting room teams are welcoming back guests and preparing for safe visits. Morey, Hess and Willcox all mentioned instances when wine people caring for their community was apparent in the virtual tastings. Sandra Hess, Executive Director of the Calaveras Winegrape Alliance invited Morgan Gace, CEO of the Calaveras Chamber of Commerce to help MC and judge the event. All Rights Reserved, This is a BETA experience. Your insight and examples regarding shipping were also a helpful takeaway. “What I see happening are a lot of wine producers right now finding ways to meet people where they are,” Hess said, whether it’s their workers needing food or, on the flip side, reaching their loyalists virtually to provide just a little bit of nurturing and comfort right now. I had attended with the WOTVS media director, and we both reflected how applicable your strategies and suggestions will be for us.”, “Sandra, I attended your workshop and wanted to take an opportunity to reach out and thank you for a great seminar. Sandra publishes the DTC Wine Case Study Series and is a 2015 was the best year we have had in several years. My writing and photographs have appeared in print, online, and on the radio for outlets including BBC America, Decanter, The Atlantic, DailyBeast, Worth magazine, Food52.com, the Boston Globe and the Washington Post. navigate to this website Sandra – Wine Consumer Engagement & Direct Sales Strategist. I love how you not only provided us with a very complete list of contemporary sales practices, but you also gave us the resources to make implementation practical. Your data and breakdowns for effective DTC wine practices were useful for our organization. Thanks for the great information today in the telesales wine workshop for our winery! Thank you for reminding me & inspiring me to reach out & build better relationships, Loved the personal touch as intro – really helped to open new ideas with newsletters and emails. New Global Travel Trends & How They Will Impact Your Business (30mins) Keynote Speaker: Charlotte Prouse, Destination Marketing Store Winery teams prepare to entertain guests from the comfort of their homes this holiday season due to pandemic. exercise caution for any solicitations for discounted hotel rates I'm an entrepreneur in the wine tech space, and a journalist who's especially interested in the business and politics of wine. Sandra was instrumental in extracting data from our previous management system that we would have never even known we needed. Sandra publishes the DTC Wine Case Study Series and is a frequent speaker at wine industry events nationally and globally. We are all looking forward to our session tomorrow. Exhibits: January 26 & 27. The content was very relevant and timely, as well as engaging and very helpful.”, “Sandra – we are trying to keep our employees working and really appreciate the workshop you did on Virtual Tasting Program Development. Every seminar I come away with several immediately actionable ideas to improve my customer’s experience.”, “It’s rare when you find a webinar series that is this inspiring. You’re class was super informative and I hope to experience more of your lectures/ workshops to come.”. 1515 J St, Sacramento, CA 95814, January 25-27, 2022 Sandra joined Rob McMillan in May 2016 for a live Video-Cast to analyze results from the Silicon Valley Bank Tasting Room Survey. “We had a ball hosting the event online and chatting it up with such spirited stomp teams using Zoom event,” explains Hess. “Don’t just do a chat then let it die.”, Sandra Hess, who founded DTC Wine Workshops in 2013, has trained almost 200 wineries to do virtual wine tastings. “You have time now to get to know your audience before they ‘arrive.’ As a speaker or producer, you want to make sure you take time to prepare.”. I highly recommend the workshop and I will be back for the remaining series.”, “The DTC wine seminar was absolutely packed with tools and practices that have empowered my student wine makers and staff. She evaluated our business and brought new insights into how we could improve our customer experiences. In addition to their excellent end-product, Taylor is great to work with – professional, lots of communication and the work was delivered on time.”, “Thank you for coming to DAOU and sharing your knowledge with us. – of true hospitality. We have taken much of that information and created our virtual tasting program so THANK YOU!”, “Taylor Eason (DTC Consultant Network Member) over-delivered on creating a wine consumer insights profile for one of our wine brands. Survey comments about Sandra’s presentation “Measuring DTC Sales Success” at the Vin65 Roadshow in Walla Walla, WA on May 26, 2015: “Our team worked with Sandra Hess of DTC Wine Workshops through a re-imaging phase of our company. nontransferable license to hyperlink (“Link”) your Internet The DTC Wine Management Academy is a great course! One of the ways she advises to make it happen. She stays on point and has the most up to date and relevant information. Calaveras Winegrape Alliance 202 Main Street, Murphys/PO Box 2492, Murphys CA W: 209-728-9467 Email JODY JURGENS - GENERAL MANAGER. I really enjoyed today’s class as we are going to start using VIN65 and you gave us great tools on how to be more proactive on collecting our guest information and what is more important  – leverage the information! Wineries of BC featured Sandra as a keynote speaker at the Direct to Consumer Wine Canada Conference in November 2016 and she also provide a keynote address at the International Wine Forum in Mendoza Argentina, October 2014. Virtual wine tastings have been thrust into the spotlight recently, as the impact of SARS-CoV-2 is inspiring (and, in some cases, necessitating) wineries to shift attention to engaging more directly with consumers online. Sandra Hess is a direct to consumer wine sales and consumer engagement specialist supporting winey teams throughout the US, Canada and Australia. If you find yourself offering another seminar in Paso Robles or the local area I will be sure to attend.”, “Stefani Ginotti (DTC Consultant Network Member) was instrumental in our initial stages of opening a winery. They focused strongly on community building around wines and events, and their current offering of a virtual wine tasting reflects that focus: they hosted the tasting on Facebook Live, it was just the two of them sitting together showcasing their latest wine, and more then two thousand people joined. Hess founded DTC Wine Workshops in July, 2013 out of a growing demand for wineries to learn how to leverage ideal blends of winery technology with best practices to capitalize on what is now a $1.97 million dollar industry in wines shipped direct (Wines & Vines 2015 Direct Report). [Video Recording], Reopening Tasting Rooms also Opens Opportunities for Winery Hospitality Teams, Ready to Up your Virtual Winery Experience Game?

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