Design thinking, innovation and user experience. Can we add a specific step into the process to replace another? List of my published books is available on Amazon. What else could be done in this specific task? During the need for critical thinking either alone or inside a group, forcing the mind to think in a specific flow can help emerging innovative ideas that won’t be possible to reach using a regular thinking flow. “There is nothing new under the sun but there are lots of old things we don’t know.” – Ambrose Bierce. Bob Eberle is the author of Scamper: Creative Games and Activities for Imagination Development, Scamper On: More Creative Games and Activities for Imagination Development, and coauthor of CPS for Kids: A Resource Book for Teaching Creative Problem Solving to Children. Can our company combine resources with another partner in the market? After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. The name SCAMPER is acronym for seven techniques; (S) substitute, (C) combine, (A) adapt, (M) modify, (P) put to another use, (E) eliminate and (R) reverse. Background: The invention of SCAMPER is attributed to Bob Eberle, author of books about creativity for children aimed at teachers. My teaching included graphic design, digital design (Adobe Photoshop, Illustrator, InDesign, etc. For example, this technique can be used to learn how to shift an existing product to another market segment or user type. What part in the process can be replaced with better alternatives? What if the product is double the current size? Secondly, the principle of force fitting should be adapted during the thinking sessions. This adjustment can range between minor changes to radical changes in the whole project. Creative thinking and problem-solving are essential parts of the design process to turn ideas into innovation and break the barriers against creativity. SCAMPER depends on the notion that everything new based on old ideas, approaches, which if they relate properly, intentionally and focused on a new content and context can create new “interested” connotations, connections, relations, solutions, approaches, and ideas. What would we do if we had to work with half the resources? How can I combine purposes? For example, any response to the SCAMPER technique is welcomed no matter how non-logical is it. How can I adjust to fit another purpose? Who or what can be substituted without affecting the process? This website uses cookies and third party services. The SCAMPER technique (created by Bob Eberle and written about by Michael Michalko) in his excellent book, Thinkertoys, will assist you in thinking of changes you can make to an existing product to create a new one via a checklist, these can either be used directly or as starting points for lateral thinking. Prime members enjoy unlimited free, fast delivery on eligible items, video streaming, ad-free music, exclusive access to deals & more. How can we achieve the same output without specific part of the project? What if we target another market segmentation for the current product? And a list of my published articles available on my rafiqelmansy.com and my design website (Designorate.com). The thinking techniques are so common to human creative behavior that it … These types can be used to explore problems from seven perspectives. Finally, the reverse or rearrange technique aims to explore the innovative potential when changing the order of the process in the production line. If you do not do that, the idea cannot be easily understood by someone else, When you are done with all the initial ideas and you should have lots of them, it is time to take a good look and highlight the good ones. For example, merging phone technology with digital camera produced a new revolutionary product in the telecommunications industry. While there are different creative thinking and problem-solving techniques such as reversed brainstorming, Hurson’s thinking model, the six hats of critical thinking and Lego Serious Play, SCAMPER is considered one of the easiest and most direct methods. I enjoy reading business books & magazines (Economist, Wired, Harvard Business Review, McKinsey Quarterly, BCG Insights, etc. My industrial experience includes more than 15 years working digital design, branding, and media.As a published author, my industrial and academic experience reflect on my list of published books and articles. Alternatively, how can I make it smaller or shorter? What would we need to change to reach better results? How can we rearrange the current status for better output. What part of the process can be substituted without affecting the whole project? You're listening to a sample of the Audible audio edition. The questions in this part include: The SCAMPER technique is one of the easiest and direct methods for creative thinking and problem-solving through a number of techniques or question types; (S) substitute, (C) combine, (A) adapt, (M) modify, (P) put to another use, (E) eliminate and (R) reverse. Who else might be able to use it? It was created by Bob Eberle in the early 70s, and it definitely stood the test of time. The seven SCAMPER techniques include the following: The substitute technique focuses on the parts in the product, service or solution that can be replaced with another. What happens if I exaggerate a component? The SCAMPER technique aims to provide seven different thinking approaches to find innovative ideas and solutions. is a brainstorming method developed by Bob Eberle, an author of creativity books for young people, who introduced it in his 1971 book SCAMPER: Games for Imagination Development. As a consultant, you are sometimes required to generate new ideas and concepts, that would solve, fix or substitute older ones. In the process, it whacks you out of your usual, rutted mode of thinking and helps youy explore some … This holistic technique of study helps reaching the best decision which fuels innovation and creativity. He made the technique more pragmatic. Make notes about them. What kind of alternate material can I use? Teachers are led through each exercise with step-by-step cues on when to wait, how to modify the activity for more or less participation, and how to extend the activity. I am Mithun Sridharan, the Founder & Author of Think Insights and INTRVU. The changes SCAMPER stands for are: S - Substitut - components, materials, people C - Combine - mix, … Since many people claim that they are lousy at generating ideas, the SCAMPER technique helps quickly and efficiently generate more ideas. In essence, SCAMPER is a general-purpose checklist with idea-spurring questions — which is both easy to use and surprisingly powerful. Can the project time or place be replaced? Questions asked during this part are: The substitute technique tends to provide alternative solutions for decision makers to evaluate different solutions in order to reach the final action. Questions related to this part includes: In some situations, the unnecessary resources or steps in the process provide extra load for the project to achieve innovation and creativity. To use SCAMPER, you ask questions: S – Substitute. A – Adapt. How can I make it larger or stronger? Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. What else is like … S.C.A.M.P.E.R. Also, I read design with my PhD research focuses on design as a driver for medical innovation in patient-centred healthcare technology.Previously, I taught at the American University in Cairo for four years. What could I add? Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

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