We’ve been the Main Sponsor of Liverpool FC since 2010. Manchester United's sponsorship with Nike is currently the most lucrative in the Premier League (worth around £75m a season), which is followed by Arsenal (Adidas for £50m a year), Manchester City (Puma for £50m a year) and Chelsea (Nike with £60m a year). Fans who have already purchased Nike shirts from the club without the Expedia shirt-sleeve patch will be able have that added free of charge from December, Liverpool have confirmed. According to the Evening Standard, Liverpool have said they are happy to begin the new season without a shirt sleeve sponsor in place. A win for Jurgen Klopp’s side would move them six points clear at the top of the Premier League table. Liverpool have announced a new sleeve sponsor deal with travel company Expedia after their arrangement with Western Union came to an end during the summer. Commenting is not currently available, but don’t worry! Our. They last previously agreed sponsorship extension in 2013 and 2015, with the last deal worth around £30 million a year. With the club's current deal with New Balance expiring soon, will Liverpool renew their partnership or look to other kit manufacturers? Expedia replaces Western Union, whose deal with the Reds was terminated in … Liverpool's longest-standing shirt sponsor was Carlsberg, who sponsored the club for 18 years between 1992 and 2010 before being taken over by Standard Chartered. Liverpool's vintage shirts are considered classics and remain popular with new and old fans alike, as they were the shirts that the Reds enjoyed the most success in during the 'Golden Era' of the '70s and '80s, worn by stars such as Kenny Dalglish, Ian Rush and Graeme Souness. Liverpool are known for their trademark all-red kits from their shirts all the way to their socks. Liverpool have lost one of their key sponsors ahead of the new 2020/21 Premier League season, which may change the look of Reds’s new Nike shirts. We've got all the results from official games, appearance stats, goal stats and basically every conceivable statistic from 1892 to the present, every single line-up and substitutions. The previous deal between Liverpool and the banking company was set to end at the end of the 2019-20 season, but Standard Chartered extended their partnership until the conclusion of the 2022-23 campaign in December 2018. Liverpool have announced a new sleeve sponsor deal with travel company Expedia after their arrangement with Western Union came to an end during the … explains more about how we use your data, and your rights. WHY CAVANI’S LATE ARRIVAL TO MAN UTD IS WORRISOME October 7, 2020. With the club's current deal with New Balance expiring soon, will Liverpool renew their partnership or look to other kit manufacturers? Sometimes they’ll include recommendations for other related newsletters or services we offer.

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